Digital Political Education Media via the LUMPIA KPU Semarang City Podcast to Boost Citizens’ Political Participation
Keywords:
LUMPIA Podcast, Political Education, Civic Pedagogy, Political Participation, Election CommissionAbstract
Institutional public communication in election management bodies has undergone a profound transformation, shifting from conventional administrative socialization to interactive digital civic pedagogy. This study evaluates the role of the LUMPIA Podcast, operated by the General Election Commission of Semarang City, as an innovative digital political education medium designed to enhance public political literacy and civic participation. Utilizing a qualitative non empirical research design grounded in public communication theory and digital civic pedagogy frameworks, the analytical procedure synthesizes primary institutional artifacts with secondary scholarly literature through thematic content analysis. The findings reveal that the podcast operates as a structured pedagogical conduit, converting intricate legal frameworks and political dynamics into accessible narrative formats through multi stakeholder dialogues. While this digital adaptation successfully expands political efficacy and facilitates informed voter engagement, its broader democratic impact remains constrained by systemic challenges such as digital literacy disparities, political apathy, and widespread online disinformation. Consequently, integrating institutional audio visual media into public relations strategies provides a resilient framework for strengthening citizen political agency and fostering long term democratic integrity.
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