Analysis of Customer Satisfaction and Priorities for Improving the Marketing Mix Using the Importance-Performance Analysis (IPA) Method and Potential Gain in Customer Value at Clauza Carwash. Technema: Journal of Intelligent Engineering and Computing, [S. l.], v. 1, n. 2, p. 292–307, 2026. Disponível em: https://sovereignresearch.org/technema/article/view/248. Acesso em: 13 aug. 2026.